National Sales Team in charge of Sinclair Broadcast Group’s Owned and Operated properties is looking to create holiday-specific templatized client-facing sales presentations to promote premium banner ad sales on 160+ local news sites throughout the States.
Marketing Creative Services Team was charged with creation of said presentations in advance for the entire year. The list of holidays was split between several designers to speed up the production.
2 days per theme
1 designer
I began my process by searching for images and setting the mood for the designs. Once the stock imagery has been selected, I began customizing the images and colors for optimal use within the deliverable assets.
Once the banner ads have been created, the next step was the creation of mockups and sales presentation design.
This project had one primary and one secondary audience. The sales presentations were aimed at the potential advertisers. To appeal to those it was important to make them polished and attractive.
Secondary audience consisted from local news sites visitors, which include both males and females in their late thirties and older. Since the ads were highly polished, playful and well designed — they would naturally catch the eye and increase brand recognition.
Working in a production environment has taught me to templatize my work in order to speed up the production. I had to design within constraints — I used stock vector graphics for the illustrations, but would customize them using the color theory, typography and composition principles, adjust scale and shapes.
