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Branding/IdentityLayoutPrintTypography

Read Magazine

By November 26th, 20155,385 Comments

Cover

My Role

Branding
Layout
Typography
Concepting
Reader Profiles
 

Overview

“Read” magazine is a magazine for reading intellectuals in their forties and fifties that tells human interest stories. It’s a periodical with once-a-quarter releases.

The magazine’s genre is human interest meets literary magazine.

Brand Concept

“Read” magazine is — unraveling humanity one human story at a time.

Layout

I chose Avenir typeface for the body. It is a simple straightforward typeface that is easy to read. Abril Fatface typeface was selected as the accent typeface for it’s sharp and upscale look. I used Museo Slab for the cover lines. The way the serifs are designed implied additional connection between letters in the word, sort of like the words get woven into the lace of a good story.

The photo style is intimate portraits of people featured in the stories. The mood is subdued, up close and personal.

Stories

This issue of magazine contains 4 stories.

Front of Book

Front of book contains a story on testosterone and how it affects us as human beings. I used bold large headline to reinforce the strength, the force, and the desire that testosterone signifies for humans. It is inflating and is spreading off the page.

testosterone_spread

 

Feature Well

Feature Well story is a story about two girls from middle America that got switched at birth and didn’t learn about that until they were in their forties. I chose the metaphor of missing pieces – triangles that come together at the end. I chose black and white imagery to reinforce the feeling on nostalgia and lost time, as well as the distant date of the event.

switched_at_birth_spread

 

switched_middle_spread

 

switched_at_birth_back_spread

Back Of Book

Back of Book contains two stories. The images I chose tell the story through the places where the events took place.

The first one is about a man who dedicated his entire life to an archaeological dig. I used jumping semi-translucent letters to mimic the air bubbles in the water.

seashore_spread

 

seashore_spread_back

 

The other story is about a man who woke up one day at a train station in India without a passport or memory of who he was. He re-discovers who he is the story unfolds. I chose a hand-written headline as if it was an entry in a personal journal.

riddle_spread

Digital Spreads from “read” magazine

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