My Role
Concept
Research
Layout
Overview
The majority of theater goers are adults over 40. The theater companies are struggling with trying to attract a younger audience.
Problem: The theater company needs a play poster that attracts patrons of every age. It has to be captivating, relatable and meaningful.
Solution: Design a poster that both adults and children will equally respond to.
Design Process
When I started my process, I kept in mind that the poster should appeal to all ages from grandparents to children. I wanted to create a poster that could be kept as keepsake and allow people to reminisce about seeing this play in the future. It was important for me to draw the audience in with bright colors, playful familiar images, since everyone is familiar with the Disney movie. I wanted the poster to tell the story without telling the story.
Concept
The concept I came up with for this poster was the bag of tricks. Mary Poppins has this amazing bag she brings with her everywhere she goes. It’s full of various unexpected objects. She is always full of surprises. She herself is the bag of tricks. From that stemmed this crazy carousel horse from the play with all the mirrors, shoes, floor lamps and birds.
